The book acts as a turning point in the history of dynamic businesses and is prepared to enable companies and organizations to forge a bold new course to realizing a winning plan in the future. ![]() ![]() Blue ocean tactics include reconstructing market boundaries, maintaining concentration on the big picture, reaching past arising demands, seeking to get the strategic progression right, overcoming organizational obstacles, and changing intention into policy. The authors assessed a broad scope of strategic practices around a multitude of sectors across the globe and spurred principles that enable the formulation and implementation of blue ocean approaches. Kim and Mauborgne (2004) employ the blue ocean analogy to depict the uncharted territorial spaces without contestants and that have undiscovered opportunities to explore. ![]() Therefore, in such situations competition becomes irrelevant since the regulations and hindrances to market operations are yet to be set and are often waiting for establishment. Contrary to the red ocean approach, the blue ocean strategy establishes unidentified market spaces that are not affected by competition, and demand is generated instead of organizations fighting for it.
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